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75 ideas you'll see every time you open your laptop.

Quotes on discipline, ambition and the company you keep, each drawn as one simple diagram so the idea lands before you finish reading.

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Wanting the result, living the process

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“It doesn’t make sense to continue wanting something if you’re not willing to do what it takes to get it. If you don’t want to live the lifestyle, then release yourself from the desire. To crave the result but not the process is to guarantee disappointment.” James Clear

No. 01James Clear

“If you want the benefits of something in life, you have to also want the costs.” Mark Manson

No. 02Mark Manson

“Desire is a contract you make with yourself to be unhappy until you get what you want.” Naval Ravikant

No. 03Naval Ravikant

“You do not rise to the level of your goals. You fall to the level of your systems.” James Clear

No. 04James Clear

“We must all suffer from one of two pains: the pain of discipline or the pain of regret.” Jim Rohn

No. 05Jim Rohn

“A good rule of thumb for a lot of things is to identify the price and be willing to pay it.” Morgan Housel

No. 06Morgan Housel

“Enthusiasm is common. Endurance is rare.” Angela Duckworth

No. 07Angela Duckworth

“First say to yourself what you would be; and then do what you have to do.” Epictetus

No. 08Epictetus

“No great thing is created suddenly, any more than a bunch of grapes or a fig. If you tell me that you desire a fig, I answer you that there must be time. Let it first blossom, then bear fruit, then ripen.” Epictetus

No. 09Epictetus

“If you wish to be a good reader, read; if you wish to be a good writer, write.” Epictetus

No. 10Epictetus

“A small daily task, if it be really daily, will beat the labours of a spasmodic Hercules.” Anthony Trollope

No. 11Anthony Trollope

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Will Durant

No. 12Will Durant

“From craving springs grief, from craving springs fear. For one who is wholly free from craving there is no grief; whence then fear?” Dhammapada, verse 216

No. 13Dhammapada, verse 216

“You yourselves must strive; the Buddhas only point the way.” Dhammapada, verse 276

No. 14Dhammapada, verse 276

“Work diligently. Diligently. Work patiently and persistently. Patiently and persistently. And you’re bound to be successful.” S.N. Goenka

No. 15S.N. Goenka

The company we keep

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“You are the average of the five people you spend the most time with.” Jim Rohn

No. 16Jim Rohn

“Walk with the wise and become wise, for a companion of fools suffers harm.” Proverbs 13:20

No. 17Proverbs 13:20

“Associate with those who will make a better man of you. Welcome those whom you yourself can improve. The process is mutual; for men learn while they teach.” Seneca

No. 18Seneca

“Admirable friendship, admirable companionship, admirable camaraderie is actually the whole of the holy life.” The Buddha

No. 19The Buddha

“Do not associate with evil companions; do not seek the fellowship of the vile. Associate with the good friends; seek the fellowship of noble men.” Dhammapada, verse 78

No. 20Dhammapada, verse 78

“Associate yourself with men of good quality if you esteem your own reputation; for ’tis better to be alone than in bad company.” George Washington

No. 21George Washington

“Tell me your company, and I will tell you what you are.” Miguel de Cervantes

No. 22Miguel de Cervantes

“He that lies down with Dogs, shall rise up with fleas.” Benjamin Franklin

No. 23Benjamin Franklin

“It’s better to hang out with people better than you. Pick out associates whose behavior is better than yours and you’ll drift in that direction.” Warren Buffett

No. 24Warren Buffett

“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” Mark Twain

No. 25Mark Twain

“One of the most effective things you can do to build better habits is to join a culture where your desired behavior is the normal behavior and you already have something in common with the group.” James Clear

No. 26James Clear

“The fastest way to change yourself is to hang out with people who are already the way you want to be.” Reid Hoffman

No. 27Reid Hoffman

“Pick business partners with high intelligence, energy, and, above all, integrity.” Naval Ravikant

No. 28Naval Ravikant

“The most meaningful way to succeed is to help other people succeed.” Adam Grant

No. 29Adam Grant

“Great vision without great people is irrelevant.” Jim Collins

No. 30Jim Collins

Building, ambition and success

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“The best way to predict the future is to invent it.” Alan Kay

No. 31Alan Kay

“If you are not embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman

No. 32Reid Hoffman

“Make something people want.” Paul Graham

No. 33Paul Graham

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” Steve Jobs

No. 34Steve Jobs

“The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” Mark Zuckerberg

No. 35Mark Zuckerberg

“When something is important enough, you do it even if the odds are not in your favor.” Elon Musk

No. 36Elon Musk

“Easy choices, hard life. Hard choices, easy life.” Jerzy Gregorek

No. 37Jerzy Gregorek

“Learn to sell. Learn to build. If you can do both, you will be unstoppable.” Naval Ravikant

No. 38Naval Ravikant

“Discipline equals freedom.” Jocko Willink

No. 39Jocko Willink

“We are stubborn on vision. We are flexible on details.” Jeff Bezos

No. 40Jeff Bezos

“Be so good they can’t ignore you.” Steve Martin

No. 41Steve Martin

“The cowards never started and the weak died along the way. That leaves us.” Phil Knight

No. 42Phil Knight

“You are in danger of living a life so comfortable and soft, that you will die without ever realizing your true potential.” David Goggins

No. 43David Goggins

“There is no silver bullet that’s going to fix that. No, we are going to have to use a lot of lead bullets.” Ben Horowitz

No. 44Ben Horowitz

“Work like there is someone working 24 hours a day to take it all away from you.” Mark Cuban

No. 45Mark Cuban

For students

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“High-Quality Work Produced = (Time Spent) x (Intensity of Focus).” Cal Newport

No. 46Cal Newport

“Becoming is better than being.” Carol Dweck

No. 47Carol Dweck

“Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good.” Malcolm Gladwell

No. 48Malcolm Gladwell

“The first principle is that you must not fool yourself, and you are the easiest person to fool.” Richard Feynman

No. 49Richard Feynman

“Dream, dream, dream. Dreams transform into thoughts, and thoughts result in action.” A.P.J. Abdul Kalam

No. 50A.P.J. Abdul Kalam

Goals, sacrifice and hard work

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“I’ve failed over and over and over again in my life. And that is why I succeed.” Michael Jordan

No. 51Michael Jordan

“Nothing in this world is worth having or worth doing unless it means effort, pain, difficulty.” Theodore Roosevelt

No. 52Theodore Roosevelt

“Far and away the best prize that life offers is the chance to work hard at work worth doing.” Theodore Roosevelt

No. 53Theodore Roosevelt

“Grit is passion and perseverance for very long-term goals.” Angela Duckworth

No. 54Angela Duckworth

“Pain + Reflection = Progress.” Ray Dalio

No. 55Ray Dalio

“Every action you take is a vote for the type of person you wish to become.” James Clear

No. 56James Clear

“The more important a call or action is to our soul’s evolution, the more Resistance we will feel toward pursuing it.” Steven Pressfield

No. 57Steven Pressfield

“It ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward.” Sylvester Stallone, Rocky Balboa

No. 58Sylvester Stallone, Rocky Balboa

“Small, smart choices + consistency + time = radical difference.” Darren Hardy

No. 59Darren Hardy

“When you want to succeed as bad as you want to breathe, then you’ll be successful.” Eric Thomas

No. 60Eric Thomas

“Extreme people get extreme results.” Sam Altman

No. 61Sam Altman

“I hated every minute of it. But I said to myself, ‘Suffer now, and live the rest of your life as a champion.’” Muhammad Ali

No. 62Muhammad Ali

“Champions aren’t made in gyms. Champions are made from something they have deep inside them.” Muhammad Ali

No. 63Muhammad Ali

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” Steve Jobs

No. 64Steve Jobs

“Dreams do not come true just because you dream them. It’s hard work that makes things happen.” Shonda Rhimes

No. 65Shonda Rhimes

“Don’t give up. Don’t ever give up.” Jim Valvano

No. 66Jim Valvano

“Chase your dreams, but make sure you do not find shortcuts. The path might be difficult, but don’t give up.” Sachin Tendulkar

No. 67Sachin Tendulkar

“Failure is not something to be ashamed of, it’s something to be powered by.” Abby Wambach

No. 68Abby Wambach

“Ease is a greater threat to progress than hardship.” Denzel Washington

No. 69Denzel Washington

“Dreams without goals are just dreams. And they ultimately fuel disappointment.” Denzel Washington

No. 70Denzel Washington

“Every failed experiment is one step closer to success.” Denzel Washington

No. 71Denzel Washington

“If you want to be great at something, there’s a choice you have to make. There are inherent sacrifices that come along with that.” Kobe Bryant

No. 72Kobe Bryant

“Genius is one per cent inspiration and ninety-nine per cent perspiration.” Thomas Edison

No. 73Thomas Edison

“There is absolutely no way around hard, hard work.” Arnold Schwarzenegger

No. 74Arnold Schwarzenegger

“I’ve never really viewed myself as particularly talented. Where I excel is ridiculous, sickening work ethic.” Will Smith

No. 75Will Smith

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